Ecommerce Packaging

2021

I spearheaded the design of teh Flo & Frankie online and in-store packaging and gift bags, ensuring a seamless and visually appealing unboxing experience for customers. By carefully considering branding elements and sustainable practices, I crafted packaging solutions aligned with the company's ethos and values. Leveraging my graphic design and product packaging expertise, I optimised the packaging design to enhance product presentation, customer satisfaction and retail assistant ease. The result was a distinctive packaging identity that elevated the online shopping experience and reinforced brand recognition.

By conceptualizing and designing innovative online packaging solutions, I significantly streamlined the gift-wrapping process for retail assistants, reducing the time required by half. Integrating practicality with aesthetics, the newly designed bags not only expedited the packaging process but also enhanced the presentation of gifts for customers. This efficiency improvement underscores the strategic impact of thoughtful design choices in optimizing operational workflows and enhancing overall customer satisfaction